Using a Sony EX3, I filmed these products at various locations throughout NYC matching them with lifestyles. From tabletop with dry ice and the Litepanel LED Flood light to lying on my stomach, in Times Square, using the subway grate as a textured surface/backdrop. The slow motion was in-camera–overcranked to 60fps. I prefer what’s under my nose than building a set. The whole thing was cut on FCP6 and enhanced on Magic Bullet.